Almaty, Kazakhstan | July 16, 2026 – Almaty Museum of Arts and Visa, a global leader in digital payments, have announced the launch of a joint initiative aimed at making contemporary art more accessible and creating new opportunities for residents and visitors of Almaty.

The partnership between Central Asia’s largest contemporary art museum and the global leader in digital payments will help make cultural experiences more open and accessible to a wider audience. As part of the collaboration, the partners have introduced a special offer for all Visa cardholders, providing easier access to the museum’s exhibitions and educational programs.

Under the terms of the program, all holders of Visa cards issued by any bank worldwide are eligible for a 10% discount on admission tickets, as well as a 10% discount at the museum’s official gift shop (on purchases of 15,000 KZT or more).

Almaty Museum of Arts and Visa share a common commitment to fostering greater engagement with the arts while offering convenient, modern solutions for everyday life. Through this partnership, the two organizations aim to encourage more people to participate in the city’s cultural life by combining meaningful cultural experiences with simple and rewarding payment solutions.

«Today, culture, art, and tourism have become an important part of the modern economy and play a significant role in shaping cities as attractive places to live, visit, and invest. At Visa, we are committed to supporting initiatives that make cultural experiences more accessible and contribute to the development of vibrant urban environments. We are especially pleased to launch this partnership in Kazakhstan with Almaty Museum of Arts - a new cultural institution that is already becoming one of Almaty’s key cultural destinations and aspires to become the leading center for contemporary art in Central Asia. We are delighted that, through this initiative, Visa cardholders will not only benefit from convenient payment solutions but also discover new cultural experiences and enjoy exclusive privileges», said Sanzhar Suleymanov, Vice President and Regional Manager for Kazakhstan and Central Asia at Visa.

«At Almaty Museum of Arts, our goal is to ensure that as many people as possible have the opportunity to experience the works of leading contemporary artists from Kazakhstan and around the world. Our joint program with Visa is a practical step toward making art more accessible to our audience. Together, we are creating a welcoming environment where visiting exhibitions and shopping at the museum store become even more convenient and affordable», said Tatyana Khodjayeva, Director of Almaty Museum of Arts.

The special offer is already available for payments made with Visa cards issued by any bank, both at the museum’s ticket office and museum store, as well as for online ticket purchases through the Halyk payment gateway on the official Almaty Museum of Arts website. The offer applies to all current exhibitions, including this season’s landmark international exhibitions.